JB Hi-Fi sales soften after bumper year

- Reading on The Australian Financial Review

Maggie Liu
Aug 17, 2021

On August 17, JB Hi-Fi announced its final dividend at $1.07 per share after its 8 consecutive years of record profit growth.
With consumers setting up home offices, strong demand for high-margin appliances and consumer electronics, cutting back on discounting and keeping costs under control, JB Hi-Fi had fatter gross margins for 2021 results.
Although the results were extraordinary, it was a unique event. With negative July-august trading updates, JB Hi-Fi has growing risks from increasing competitive pressure, economy reopens, investment step-up, and deflation returns.

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